Marketing Strategy by Mercedes-Benz Assignment Example | Topics and Well Written Essays - 3750 words

Marketing scheme by Mercedes-Benz - Assignment ExampleIt is evidently clear from the discussion that Mercedes-Benz is a famous German reproach of automobiles, created by the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. in 1926. This event marked the birth of a new railroad car brand to hold on to the tradition of the two oldest car manufacturers in the world and also to warrant a successful future for both the companies. The trademark of Mercedes-Benz represents the value of innovation, quality, awareness of tradition and performance. The enterprise is headquartered in Stuttgart, Germany. The enterprise focuses on the manufacturing of luxury vehicles, trucks, passenger vehicles, and buses. The Mercedes-AMG has been awarded the Engine of the Year Awards 2015 which demonstrates the companys expertise in the development and production of high-performance engines. Mercedes-Benz won at the World Car Awards awards in 2015 for three straightforward times whereas th e Mercedes-Benz C-Class won the World Car of the Year 2015 Award. This represents the tremendous popularity of the brand among its consumers. The political relation of Germany passing stable which facilitates the business environment of the nation. Germanys recent coalition brass is in the process of altering the successful reforms in well-meaning labor market measures, but this may affect the future enthronement in the German automobile sector. It is a high wage country with respect to the automobile industry. The governments energy form _or_ system of government also affects the other industries which act as suppliers to the automobile industry such as the metal industry. The government also needs to design a sound educational policy as Germany is dependent on its human capital due to the lack of natural resources. However, the German government also takes steps to boost the automobile industry such as providing financial assistance including measures interchangeable loan guarantees and tax reliefs.